2024/2025 Truth-in-Labeling Shareholder Resolution with Kraft Heinz, Inc.
GOAL: To protect shareholder returns, this resolution seeks to prevent the company from squandering company funds on wasteful ESG programs that deceive consumers, create legal risks, and do nothing to help the environment.
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KEY ISSUE: Kraft is currently employing multiple types of recyclable labels on plastic packaging that are being legally challenged, including “Store Dropoff,” “Check Locally,” and “Remove Label” recyclable labels on a range of plastic packaging and an unqualified “Recyclable” on polypropylene cups and packaging. Other major brands have been sued for similar products and/or announced they will stop using such labels on their products.
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RESOLUTION: Shareholders request that the Board issue a report, at reasonable expense and excluding proprietary information, providing the factual basis for legitimacy of all recyclable claims made on plastic packaging as required by the United States (U.S.) Federal Trade Commission (FTC) Green Guides and California’s new “Truth in Labeling” law.
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SUPPORTING STATEMENT: The report should assess, at Board discretion, the reputational, legal, and financial risks associated with failing to comply with Federal and State environmental marketing requirements for continuing to use recyclable labels on plastic packaging that is not actually recycled in the U.S.
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ABOUT THE FILING SHAREHOLDER:
Jan Dell is an individual shareholder who has held Kraft Heinz stock for more than 20 years. After a 35-year corporate chemical engineering career, Jan Dell left industry to work to stop plastic pollution and waste. As profiled in the 2024 Netflix Buy Now! documentary and in the New York Times in 2023, Jan Dell has been working for seven years to bring truth to recyclability labels and claims because truth is essential to making progress on reducing plastic pollution and waste. She founded The Last Beach Cleanup, a non-profit 501(c)(3) organization, in 2019 and collaborates with stakeholders around the world.
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As a long-term shareholder concerned about the Company’s brand reputation and legal risks from false labels and claims, Jan Dell invites other shareholders to vote yes on this resolution.
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